of extra productive time per shift achieves breakeven
50,000+
workers measured daily
The real reason behind productivity loss is idle time
It is a problem of motivation, discipline, and operations - people prefer to rest when possible: no task given? No material at the workplace? No fair compensation for the performance? No recognition? - Then no work, and no output.
A typical worker outside of a production line delivers 25%-35% of productive time per shift - an astonishingly low 2-3 hours out of 8 hours of attendance.
Measure first. Incentivize second. Improve operations third
BRIX, in a nutshell, is a technology tool with an advisory which measures the three most fundamental parameters about labor productivity - Productive, Idle, and Walking times. For every worker, every single shift.
Modern smartwatches collect motion data from each worker. Brix AI converts motion data into measurements; BI provides reports for every level of management, and Brix Analytics enables actionable insights.
Incentivize
Three-layer incentive plans, precisely calculated for your workforce, provide motivation and fair performance-based compensation to individual workers, crews, and their supervisors.
Improve
Use super-granular and aggregated data from Brix to identify operational problems and fix them - prepare job tasks in advance, stage materials, plan tooling and access, coordinate between teams.
How It Works
A simple daily workflow that integrates into existing site operations. Infrastructure is needed only at punch-in and punch-out points.
Step 1
Smartwatch Distribution
Takes 2 seconds per worker — no longer than a fingerprint or smart-card punch-in.
Step 2
Data Collection
Workers wear watches throughout the shift. The watch records every movement automatically.
Step 3
Data Upload & Processing
Watches are returned during punch out, cleaned and put on a charger. Data flows to Brix AI and is processed.
Step 4
Daily Reports
Granular and aggregated reports for every level — from worker to project director.
What Exactly Brix Measures
Brix focuses on actual productive time. Not only presence or attendance.
Absolute time of actual work, or production activity, such as laying blocks, drilling, welding, cleaning, etc.
Idle Time
Time of non-working activities - talking, smoking, phone usage. Everything unrelated to production.
Walking Time
Time spent walking around without carrying materials or tools.
Performance-based pay, powered by real data
Brix enables fair, transparent incentive plans based on precise individual labor efficiency measurements. Rewards are paid daily for above-threshold performance.
3-layer incentive plans based on measured labor performance
Individual Level
Workers who exceed the daily productivity threshold receive additional pay for that day. Higher output means higher earnings.
Daily bonus for above-threshold productivity
Team Level
Crews with above-average productivity earn team-based bonuses. Creates peer support and reduces coordination delays.
Team bonus for collective performance
Supervisor Level
Managers are rewarded when their teams perform above target. Aligns leadership incentives with productivity improvement.
Bonus tied to team productivity
Operational Insights
When the worker is idle for a few minutes, the watch prompts workers to select a reason for idle time: no materials, waiting for instructions, equipment unavailable, break, etc.
Managers see aggregated downtime reasons across their teams, areas, trades, and more. This enables targeted actions to remove bottlenecks and improve planning.
Productivity increases not only because workers are incentivized, but because operations improve. The system helps management fix the processes that prevent workers from being productive.
Brix is deployed at scale on large construction and industrial facilities. Tens of thousands of workers are measured daily.
10,000+
workers monitored
Construction
United Arab Emirates
10,000
workers monitored
Nuclear Industry
Turkey
1,000+
workers monitored
Solar and Green Energy
Saudi Arabia
2,500
workers monitored
Solar and Green Energy
Saudi Arabia
Client Testimonial
"One of the biggest challenges was how to effectively monitor the efficiency of our labor. Brix allowed us to quantify what each individual worker does daily. And incentivize the labor so they can manage their own efficiency and drive the efficiency of the business. And that was delivered on a scale of 7000 workers."
Large Resort Project UAE
50,000+
workers monitored daily
4 continents
active deployments
Why Brix
Traditional time and attendance systems tell you who showed up. Brix tells you how much time each worker actually spent working.
Feature
BRIX
Location tracking
Measures actual productive time
Works offline on-site
Productive time measurement
Increases labor productivity
Identifies operational bottlenecks
Real-time tracking
Tracks attendance only
Tracks labor allocation
ROI positive
Frequently Asked Questions
Practical answers to common questions about implementation and operation.
