of extra productive time per shift achieves breakeven
50,000+
workers measured daily
The real reason behind productivity loss is idle time
It’s a problem of motivation, discipline, and operations. People naturally rest when possible: No defined task? No materials at the workstation? No fair compensation or recognition? Then there is no work—and no output.
A typical worker outside a traditional production line delivers just 25%–35% in productive time per shift. That's an astonishingly low 2–3 hours out of an 8-hour workday.
Measure first. Incentivize second. Improve operations third
At its core, BRIX is a technology platform and advisory service that measures the three most fundamental metrics of labor efficiency: Productive, Idle, and Walking time. For every worker, on every single shift.
Modern smartwatches collect motion data from each worker. Brix AI converts this data into objective metrics. Our BI dashboards provide reports for every level of management, while actionable insights drive real change.
Incentivize
Precisely calculated for your workforce, our three-tier incentive plans provide motivation and fair, performance-based compensation to individual workers, crews, and their supervisors.
Improve
Use granular and aggregated data from Brix to identify and fix operational bottlenecks. Prepare job tasks in advance, stage materials, plan tooling and entry routes, and coordinate seamlessly between teams.
How It Works
A simple daily workflow that integrates seamlessly into existing site operations. Infrastructure is only required at punch-in and punch-out locations.
Step 1
Smartwatch Distribution
Takes 2 seconds per worker — no longer than a fingerprint or smart-card punch-in.
Step 2
Data Collection
Workers wear watches throughout the shift. The watch records every movement automatically.
Step 3
Data Upload & Processing
Watches are returned during punch-out, cleaned, and securely placed on a charger. Data automatically syncs to Brix AI for processing.
Step 4
Daily Reports
Granular and aggregated performance reports for every level — from frontline workers to project directors.
What Exactly Brix Measures
Brix focuses on actual productive time. Not only presence or attendance.
Absolute time of actual work, or production activity, such as laying blocks, drilling, welding, cleaning, etc.
Idle Time
Time of non-working activities - talking, smoking, phone usage. Everything unrelated to production.
Walking Time
Time spent walking around without carrying materials or tools.
Performance-based pay, powered by real data
Brix enables fair, transparent incentive plans based on precise individual labor efficiency measurements. Rewards are paid daily for above-threshold performance.
3-tier incentive plans based on measured labor performance
Individual Level
Workers who exceed the daily productivity threshold receive additional pay for that day. Higher output means higher earnings.
Daily bonus for above-threshold productivity
Team Level
Crews with above-average productivity earn team-based bonuses. Creates peer support and reduces coordination delays.
Team bonus for collective performance
Supervisor Level
Managers are rewarded when their teams perform above target. Aligns leadership incentives with productivity improvement.
Bonus tied to team productivity
Operational Insights
When the worker is idle for a few minutes, the watch prompts workers to select a reason for idle time: no materials, waiting for instructions, equipment unavailable, break, etc.
Managers see aggregated downtime reasons across their teams, areas, trades, and more. This enables targeted actions to remove bottlenecks and improve planning.
Productivity increases not only because workers are incentivized, but because operations improve. The system helps management fix the processes that prevent workers from being productive.
Brix is deployed at scale across large construction and industrial facilities.
10,000+
workers monitored
Construction
United Arab Emirates
10,000
workers monitored
Nuclear Industry
Turkey
1,000+
workers monitored
Solar and Green Energy
Saudi Arabia
2,500
workers monitored
Solar and Green Energy
Saudi Arabia
Client Testimonial
"One of the biggest challenges was how to effectively monitor the efficiency of our labor. Brix allowed us to quantify what each individual worker does daily. And incentivize the labor so they can manage their own efficiency and drive the efficiency of the business. And that was delivered on a scale of 7000 workers."
Large Resort Project UAE
50,000+
workers monitored daily
4 continents
active deployments
Why Brix
Traditional time and attendance systems tell you who showed up. Brix tells you how much time each worker actually spent working.
Feature
BRIX
Location tracking
Measures actual productive time
Works offline on-site
Productive time measurement
Increases labor productivity
Identifies operational bottlenecks
Real-time tracking
Tracks attendance only
Tracks labor allocation
ROI positive
Frequently Asked Questions
Practical answers to common questions about implementation and operation.
